Integrating Artificial Intelligence into Entrepreneurship Education in Vocational Curriculum: A Real-Project-Based Case Study of Pempek Sutra

Abstract

This study explores the integration of Artificial Intelligence (AI) into entrepreneurship education within vocational curricula through a real-project-based case study of Pempek Sutra, a student-led business initiative. Using a qualitative descriptive approach and document analysis, the research investigates how AI tools—such as ChatGPT, Upmetrics, Canva AI, and Google Trends—enhance business planning, market analysis, and financial forecasting. Results reveal that embedding AI in experiential learning significantly improves students’ entrepreneurial competencies, including digital marketing, risk management, and financial literacy. The Pempek Sutra project achieved a 35% return on investment, reached over 1,000 customers within three months, and increased student entrepreneurial motivation by 40%. The study introduces the Entrepreneurship Practicum model, which integrates teaching factory, industry mentoring, and market-based evaluation as a transformative framework for vocational entrepreneurship education. This model provides a practical, scalable approach to bridging the gap between theoretical knowledge and real-world entrepreneurial practice in the digital era.